The role of creativity in business

The role of creativity in business

May 17, 2018 Branding, Business, Business Strategy, Consulting, Development, Entrepreneur

The word "Creativity" may make you feel it’s a term only for artists, but that certainly ain’t true. Creativity fits in many areas and is the phenomenon that can make a huge difference.

Any task when done with creativity, it stands out for itself. When you are doing a business and you have your product ready, it is time to market it. Now how you introduce your product to the audience and precisely how you retain its image in the long run is vital. So here is to explain you what role will creativity play here. In case you are strategizing already have a look at the checklist, so that you make sure you are on the right track.

Only something unique can make an impact: When you walk past the road or look at a newspaper, our eyes only get stuck at something unique. Now that unique, maybe something odd, peculiar, funny, incredible or beautiful. This tells us that only the unique will make an impact. That is what marketing strategies and tactics need to do! Understand what is your USP? What is that one feature you own, when presented to the world will be remembered? Begin with knowing which trait of yours you want to present and market. Keep the feature unique and the message can be delivered with creativity.

Creativity is the best seller: Once something is remembered the next step is creating the right impression of that memory. This impression is then what leads to the purchase of the product. Creativity is what will now stay throughout to sell your product. A different message and a USP that adds value to a customer’s life is what makes creativity the bestseller. No one will want to invest in a product that is plain and ordinary. So keep your product and its message distinct!

The ideal approach: A creative approach can turn out to be an ideal approach. Along with having a unique message and product, if the medium through which you present your message is firm and impactful enough, you have done your job right! Let your message, product and medium stay unique. Also keep in mind, the time at which the message is delivered to the audience. The person needs to be in the right frame of mind to grasp the message and comprehend your product and take the desired action.

It is the driving force: At the end it is only the creativity and innovation in your product that takes it ahead. In regards with marketing, choose one tone that will work for your product. If one does not favour you, opt for another tonality that will certainly perform better. Being creative in every realm is essential, as creativity is the driving force!

Creativity can come to you at any point, while you are asleep or maybe wide awake. Stay mindful, absorb information and apply creativity at the desired place.

Pramod Mehta In a career spanning for over 2 decades, I have mastered several skills. Being resilient, managing tasks, multi-tasking and consulting are my forte. Years of being a Chartered Accountant has endowed me the skill sets of being an entrepreneur. Applying my learning, with utmost diligence to every task I adopt is natural to me. I am also the founder of iShoutnow Technologies Pvt. Ltd, ( which is an application that lets customers discover real-time deals, discounts and offers available around them. It also lets merchants shout out their offers to customers! It is an open platform for relevant, timely and geographically local information. The application is simple, user-friendly and also offers a Do-It-Yourself method for creating adverts. With the zeal to make a difference, I believe a brilliant idea and the power of internet can enrich human life.